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根據第三季市調報告,三星穩居全球龍頭寶座。(圖/路透社)
隨著蘋果推出新一代iPhone 16系列,全球手機市場的動向備受關注,全新一季的市調報告已陸續出爐。
根據市調機構Canalys公布的2024年第三季全球智慧型手機銷售報告,三星以19%市佔率穩居全球第一,蘋果以18%緊隨其後,小米(14%)位列第三。手機收購oppo和vivo的市佔率都在9%左右。另一市調報告Counterpoint也呈現相近的調查數據。
儘管蘋果在第三季未能撼動三星的全球龍頭地位,但第四季充滿變數,這是因為三星摺疊手機Z Fold6和Z Flip6的市場需求疲弱,可能會給蘋果反超的機會。
蘋果有機會靠著iPhone 16系列在第四季反超三星。(圖/路透社)
此外,Canalys指出,第三季全球智慧型手機的總出貨量達到3.099億台,年增5%,是自2021年以來表現最強勁的第三季。三星透過精簡入門產品線,以5,750萬台出貨量位居第一的位置。蘋果iPhone 16系列在新興市場的表現尤為亮眼,基本款和Pro款之間的硬體差距縮小,出貨量達到5,450萬台,創下歷史新高,位居第二。
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